22 February 2010

Cupcakes the new black?

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Cupcakes. Why are these sugary delights so trendy at the moment? I'm not a huge fan. (Seems like I'm the only one). Don't get me wrong, my tastebuds don't reject most foods- I'll eat one. But all this hype over a fairy cake with fancy icing? They've been around for years. I remember attending really cool 6th Birthday Parties with buns a plenty. Is it just the Irish that call them buns? See bun/fairy cake/cupcake is one and the same thing. Cupcake is just an American term that somebody in Marketing has imported to make 'bun' sound more fancy. Dress it up all you want- but it's a bit of sponge cake with icing. People are actually serving these at their weddings?
A bit of light research (google that is) brought me to one company. Dublin Cupcakes. They don't just provide delicious cupcakes they customise cupcakes. Whhhhhy?
Imagine at weddings, the couples Initials adorning these little buggers. Hhhmm do you want to eat the bride or the groom? I can see the fun in making these buns at home, taking them to the in-laws professing tales of domesticity and being adept in the kitchen. Or giving them as a tasty gift. But buying them defeats this purpose.
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This is a fairy cake.

It's not the buns that annoy me, I get it: they're delish. But with all the hype and pretentiousness I can't help but be cynical. I find it funny that the humble bun is becoming some sort of culinary messiah all of a sudden.
Next there'll be people drinking 'root beer' at funerals and wearing 'sweaters' to the gym.

http://www.queenofcupcakes.co.uk/ <- fancy cupcake, adjective-heavy website. Image and video hosting by TinyPic
This my friend is a posh cupcake.

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